Whether you are a spouse seeking a closer relationship with your partner, a professional business person, practitioner or teacher wanting to communicate effectively to others,  or if you are interested in improving your inter-personal communication skills or anyone interested in evolving their connection with horses you will discover that the powerful tools you learn by attending this programme can shape and re shape every aspect of your social and professional development.

Why you need to attend Equine Relationships:

In any of your personal or professional relationships are you striving to communicate easily yet don’t know how to? Do you want others in both your social and work life to understand clearly what you mean to say? Do you want more success and motivation and less stress trying to get things done with others in your life?

What happens when you attend this programme:

Working with horses demands that you are very clear in your communication. Horses do not understand words and therefore rely on reading the subtle energetic signals of your body language (what you are REALLY feeling) as opposed to just your intention (what you thinking). Current neurobiological studies assert our thoughts are only 7% of our communication capacity, much of which is distorted and useless as relevant information. The IFEAL Equine Relationship experience is your opportunity to discover a further 93% of effective, authentic and successful communication potential.

How do horses help me communicate effectively:

The safe, simple yet profoundly powerful step by step process of the IFEAL Approach allows for horse communication experiences that conclusively show you how to access your fullest communication skills potential. The Equine Relationship Programme skilfully facilitates and ensures you know how to align your thinking with your body language so that your communication is consistently clear, true and successful.

What if I were to invest and attend Equine Relationship:

• Imagine what your life would be like if you were able to understand that what you actually communicate to others is not what you really mean.
• How different would the outcomes of events in your life be, if you learnt communication skills and techniques that change and empower yourself and others, in a way that leads to outstanding success both in your personal and work life.
• How good would it feel to consistently communicate your needs and wishes so effectively that your life moves in a direction that you always wanted.
• What would you really want to communicate, if you had the ability to communicate with confidence and create the life of your dreams.

Do you believe that the ability to express your ideas effectively is more important perhaps than the idea itself?

If want to access now, the truly transformational yet easy to use every day tools of The IFEAL Approach in an fun and innovative way, then book onto Equine Relationships and maximize your communication effectiveness.

With the explosion in the market of horses being ‘used’ for Facilitated Learning programmes: Riding for the Disabled, disaffected youth programs, personal growth programs and executive business coaching programmes. We need to ask ‘is it as good for the horse as it is for the human?’ Sun Tui, an Advanced Epona Approach™ Instructor, has insightful ideas about the  sustainable standards for the emotional, mental and physical welfare of the horses as sentient beings, in Facilitated Learning environments. She has pioneered The Equine Relationships workshop and models a deep awareness of the horse’s perspective and innate needs. This workshop incorporates The Epona Approach™ tools and IFEAL applications that are useful to engage and empower a more mindful and caring relationship with horses working in any human environment.

(This workshop can be used as a qualifying workshop for IFEAL EAP/EFL Facilitator Training incorporating The Epona Approach™)

My primary interest is to bring the work into the business community.  As a tool for professional development the approach not only contributes to profitability, growth, and sustainability but it also kindles a shift to a more humanistic perspective.  One that opens the door for new ways of leading, managing, and cooperating to emerge.  A perspective towards management that finally catches up with the drivers of value creation in today’s complex, technology-driven world.

Bringing this work into the business community is, first and foremost, a process of translation.  Of finding and understanding the language of this particular world.  I first learned this years ago.  My first sales job was selling research products into the biotechnology labs at M.I.T., Harvard, and the fledgling biotech companies around Cambridge back in the late 1980s.  In order for me to differentiate myself as a resource and not just another suit walking through the door I had to master their language; the language of science.  So I did.  While I would never know as much about the science as my customers, I could communicate with them and garner insights into their challenges and research objectives.

The beautiful thing about the Epona Approach is its malleability.  It can be shaped and applied into the context of pretty much any situation that involves human relationships.  Even the relationship we have with our selves.  The trick comes in drawing the arc.  Of showing prospects how the process can accelerate their own journey from where they are today to where they wish to be tomorrow.  One suggestion is to start with the prospect’s pain point…where do they have a breakdown that is limiting productivity, creativity, cooperation, or execution.  From this perspective (the prospect’s) you will begin to see how the work can contribute to the objectives of the client and communicate in terms they can embrace.

Is it a sales problem?  Solutions may lie in relationship building and communication.

Is it a leadership problem?  Solutions may lie in cultivating empathy, non-verbal communication skills, and presence.

Is it a development problem?  Solutions may lie in improving team work and organizational communication.

Is it a execution problem?  Solutions may lie in process disconnects (revealed through higher self and social awareness) and a lack of emotional engagement.

The human element has never been more important to the success of businesses than it is today.  Value is created through the development and commercialization of intellectual property.  Human creativity drives today’s business engine.  The old industrial model of exploiting raw materials, labor, and capital is drawing to a close, yet the managerial systems most organizations cling to were developed for this modality.  This lag represents a significant market opportunity for Epona Instructors that have an interest in the various business applications of the work.

For the past several years this has been a key focus for our firm.  We’ve tailored our value proposition in terms that resonate with our target prospects.  We’ve developed curriculum that addresses evidence-based concerns.  We’ve even gone to the extent of creating dedicated websites and videos for various applications of the work so we could further hone our message.  Not only does this allow us to deliver a more powerful message it also drives search engine optimization due to the links between these sites and our primary site.  But most importantly, all of these vehicles speaks in the language of our targeted prospects.

For those of you that are interested in offering services into the business community I’d like to share a new resource with you.  Eileen Tighe is an EFL enthusiast with an exceptional background in corporate education.  Eileen has just launched a new website as a gateway for EFL practitioners and the business community called http://www.winningwithhorsepower.org. Eileen is also organizing an exhibit for the upcoming American Society for Training and Development conference to be held in Orlando in May.  The exhibit will feature EFL programs from participating organizations from around the world.  Of note, the conference has more than 10,000 attendees from the corporate education and training market segment.  The intention is to provide visitors to the booth with information from participating EFL programs that match their interests and geography.  So even if you’re in Northern California we’ll see attendees from your area and would provide your literature.  If you’re interested, you can reach Eileen at helloeileen@msn.com.

All The Best!

Terry Murray

Managing Partner

Performance Transformation, LLC